Stella felt her hand quiver slightly as she placed her resignation letter on her supervisor’s desk. She had dreamt of this day for weeks. Although she liked her co-workers, she didn’t see herself staying an accountant for much longer than the four years she had already worked in the field.
Two years into her job, the creative itch struck once more. Her sister had begged her to do her bridal makeup. Stella wasn’t confident about such a significant task. She didn’t want to risk messing up her sister’s Big Day.
This was going to be her sister’s look for the day. The memories she’ll have in her photos long after the day is gone. She wasn’t prepared for this! Her sister insisted and even threatened she’d not wear any makeup if Stella didn’t consent.
Stella ultimately caved in. Her work was excellent. She did not hear the end of the compliments that followed. Little did she know that that was all the assurance she needed to sign up for a part-time makeup artistry course and earn her certification.
Stella loved applying cosmetics and working as a makeup artist. She decided she would balance the demands of her full-time accounting work and her passion project. Sweat, tears, late nights, and early mornings throughout her studies. After two years, here she was.
Two months before submitting her letter of resignation, she had earned her degree.
Stella was ready to paint people’s faces, showcase her talent, and build her dream brand.
The next critical step was branding the business.
Perhaps your tale is similar to Stella’s. Perhaps it isn’t. One way or the other, the time to start crafting your brand identity will come.The type of audience you intend to reach may affect the trajectory and identity of your brand as a makeup artist.
Would you like some motivation?
1. Luxury Makeup Artist Brand
A luxury makeup brand artist builds a strong image that speaks the language of sophistication and prestige. The focus of your brand ought to be on combining a superior level of artistry and the use of the highest quality materials while employing the best of standards.
A Luxury brand leverages its power to set its own standards in the market. This makes it unique, second to none, and the very reason it attracts its target audience.
Note that the wealthiest individuals are not always the ones who purchase from luxury brands. Choosing luxury is a personal decision. Hence your brand should convey a message that it is simultaneously accessible and aspirational.
Your target audience:
- They are drawn to exclusivity and rarity.
- Being high-ticket clients, they will pay a premium for your products and services.
- They possess a deep attraction to uniqueness and aesthetics
- They are keen on details and high-level artistry
Brand Visual Elements
- Logo: Luxury brand logos are simple, yet timeless. It is the single most important mark that will communicate the brand’s promise to its audience and carry the entire empire on its ‘shoulders’.
Design expertise is much needed as a DIY logo is a no-no for a luxury brand. Well, not unless you are a graphic designer too.
- Color Palette: Your choice of brand colors should evoke perceptions associated with sophistication and elegance. A minimalistic color profile is easier to work with. Although there are no strict guidelines when it comes to colors you settle for, opt for neutral shades, muted tones, or high contrast colors.
Here are 3 luxury makeup brand kits showcasing 3 color palettes.
The entire luxury makeup artist package contains:
1.Brand identity kit template that has:
- suggested fonts
- color palette
- suggested graphic elements and icons
- suggested imagery/photos
2.On brand business stationery templates
- Double sided business card
- Invoice
- Receipt
- Letterhead
- With compliments slip
3.Social media templates
- 5 Instagram posts
- 5 Instagram story templates
- 5 Instagram highlights/covers
- 5 Facebook posts
- 1 Facebook cover
The brand kit can be fully or partly customized to adapt your preferred visual identity. brand templates.
You can also vary the colour palette on Canva so you make it your own.
2. Mass Market Makeup Artist Brand
If you have a strong sense of self and possess a unique artistic vision and use makeup as a medium of expression, the masses are for you. Hone a versatile skill set that will enable you to be proficient in a wide range of make up techniques, making it easy to create various looks to cater to diverse client preferences.
Stay up-to-date with what’s trending. The latest styles and popular techniques will enable you to appeal to a broad audience. Couple that with an extensive knowledge of the makeup products you use and you will be in high demand.
Build a loyal customer base by providing exceptional customer service. Prioritize client satisfaction through professionalism and friendliness.
Your target audience:
- They value affordability without compromising on quality
- They are knowledgeable about the latest trends and experiment with different looks
- They enjoy interaction with brands through their content
Brand Visual Elements
- Logo: a creative logo that shows your uniqueness is key in helping your brand stand out.
Explore aspects of your personality and your target audience and see how to incorporate both or one of them into your logo.
- Color palette: when choosing your color profile you can be guided by several factors such as market trends, target audience, and personal preferences. A choice of pastel colors means that you are going for a soft, feminine look. Vivid, bright colors in your brand identity would depict a youthful and on-trend look.
Have a look at these 3 brand kit suggestions that can be yours or inspire your brand’s originality.
The entire luxury makeup artist package contains:
1.Brand identity kit template that has:
- suggested fonts
- color palette
- suggested graphic elements and icons
- suggested imagery/photos
2.On brand business stationery templates
- Double sided business card
- Invoice
- Receipt
- Letterhead
- With compliments slip
3.Social media templates
- 5 Instagram posts
- 5 Instagram story templates
- 5 Instagram highlights/covers
- 5 Facebook posts
- 1 Facebook cover
The entire brand kit can be fully or partly customized to adapt to your preferred visual identity. brand templates.
3. Natural Makeup Artist Brand
You are keen on offering unconventional or specialized products and/or services that cater to specific consumer preferences. Your brand has a strong emphasis on skin health and minimizes the use of synthetic or potentially harmful chemicals. Your focus is on the intersection of skincare, makeup, and eco-consciousness.
Innovation is what drives your brand. Some of your products or services would cater to consumers that prefer vegan or cruelty-free makeup options. Your brand message preaches ethical consumerism and sustainability.
Your target audience
- They are health and wellness enthusiasts
- They value natural or organic makeup that is derived from natural sources
- Some may be individuals prone to allergies or may have sensitive skin
- They value environmentally friendly practices in a brand such as eco-friendly packaging
Brand Visual Elements
- Logo: The logo should be simple and uncluttered to reflect the brand’s emphasis on natural beauty. Incorporate plant-based elements like leaves or flowers to symbolize the use of natural ingredients. Another symbolic representation can be the use of a recycling symbol to communicate the brand’s eco-friendly practices.
- Color palette: Opt for earthy colors as they are inspired by nature. Examples are beige, brown, shades of green and soft pastels. These colors evoke a sense of natural beauty, freshness, and tranquility.
The green shades and earthy tones in these brand kits below will send a clear message of a natural makeup artist brand.
The entire luxury makeup artist package contains:
1.Brand identity kit template that has:
- suggested fonts
- color palette
- suggested graphic elements and icons
- suggested imagery/photos
2.On brand business stationery templates
- Double sided business card
- Invoice
- Receipt
- Letterhead
- With compliments slip
3.Social media templates
- 5 Instagram posts
- 5 Instagram story templates
- 5 Instagram highlights/covers
- 5 Facebook posts
- 1 Facebook cover
